Jim Frye, CMM

Financial Benchmarking


As the world's largest owner operator of marinas and marine-related businesses, Westrec Marinas provides professional management services to its properties, affiliates and clients throughout the world. Founded in 1987, Westrec manages marina facilities located both in fresh and salt water environments, handling vessels ranging in size from personal watercraft to mega yachts.  Frye is currently the VP of business development and acquisitions. One can learn more about Westrec at www.westrec.com .

A 25+ year professional in the marina industry Frye has directly managed or provided oversight for over 30 marinas across the US, including redevelopment, expansion and significant growth of revenue and profitability.  

Frye also serves as president emeritus and past-chairman of the Association of Marina Industries (AMI) and was for nearly a decade the executive director of the Association.  AMI was created by the merger of the International Marina Institute (IMI) and the Marina Operators Association of America, AMI is the national and international trade association of the marina industry and represents a diverse membership of marinas, boatyards, yacht clubs, and public/private moorage basins across the United States and worldwide.  One can learn more about AMI at www.marinaassociation.org.

In addition to his duties with AMI, Frye served as the Director of the Marinas & Boating Access Department for the National Marine Manufacturers Association (NMMA) and served on the Board of Directors of NMMA representing AMI. Most recently Frye serves as vice chairman of the Recreational Boating Leadership Council (RBLC), an outgrowth of the Grow Boating Summits bringing industry volunteers together in an action plan to grow participation in recreational boating. One can learn more about NMMA and the RBLC at www.nmma.org.

Frye is a past chairman of the Marine Environmental Education Foundation (MEEF), a consortium of marine industry associations, environmental groups and government agencies organized around clean water initiatives.  He also served as chairman of the National Clean Boating Campaign.   

Frye served as president for the American League of Anglers and Boaters (ALAB) a Washington, DC based coalition organized for the reauthorization of the Aquatic Resources, Sport Fishing and Boating Trust Fund.  ALAB members include groups like the American Sport Fishing Association, the Association of Fish and Wildlife Agencies, Boat US, Bass Anglers Sportsmen Society, NMMA, and others.  ALAB advises Congress on the spending formula for a number of federally funded programs that together total nearly $800 million annually.

He is a Certified Marina Manager (CMM), a distinction created by the International Marina Institute and now perpetuated by AMI. Frye has been a frequent contributor/author to industry trade magazines, a speaker and faculty member for marina management training in advocacy, marketing, operations and business management. He has hosted and acted as master of ceremonies for the International Marina and Boatyard Conference (IMBC) for the past 11years. Owned by the AMI, IMBC is the largest annual conference and trade show in the marina industry bringing together annually nearly 1000 marina operators, vendors, consultants and participants in the marina industry. One can learn more at www.marinaassociation.org/imbc/about.

A native of Quincy, Massachusetts, Frye earned a BS in business and psychology at the University of Massachusetts at Amherst.  Frye makes his home and office in Warrenton, VA, a suburb of Washington, DC.


Professional Marina Resource Guide

The Professional Marina Resource Guide is brought to you as a service of the Association of Marina Industries (AMI). All companies in the Guide are members of AMI. This guide merely serves as an informational resource to allow marina industry representatives access to other professionals in the industry who can provide desired products or services.