Build Your Customer Base, Improve User Experience
You will leave this session with simple ideas you can use in your marina. Reach new customers and build loyalty. Learn how to offer an experience that reflects what’s important to your clients. The boater demographic is changing. New needs, expectations and opportunities are emerging. Customer experience is at the heart of the change. Learn from development, operations and design experts how to take advantage of the shifting marketing. Be inspired by this dynamic team. They will challenge how you think and approach your business. Simple changes can have a big impact.
Speakers: Roxie Comstock, Bellingham Marine and Matthew Strunk, Stock Island Marina
Roxie Comstock. Manager of Business Enhancement, Bellingham Marine
As Manager of Business Enhancement for Bellingham Marine, Mrs. Comstock is responsible for overseeing Bellingham’s marketing activities, supporting the development and growth of company programs and initiatives and supporting the efforts of the company’s project development staff.
Roxie’s position at Bellingham Marine gives her a unique perspective on the marina industry from an international level. Her work puts her in contact with international developers, marina managers, vendors, industry editors, engineers and numerous other industry professionals. Mrs. Comstock has been writing about the industry for over 14 years. She writes frequently on topics about marina and dock design, environmental issues, and marina developments worldwide. She is a member of the Public Relations Society of America.
Mrs. Comstock joined Bellingham Marine in 2004 after receiving her Master’s in Business Adminstration with an emphasis in marketing and accounting.