Start Date: 12/7/2022 12:00 PM EST
End Date: 12/7/2022 1:00 PM EST
Association of Marina Industries
Exhibit Like an Expert: Six Exhibitor Success Strategies to turn your booth into a powerful profit center
Date: December 7, 2022 | Noon – 1 PM EST
Your decision to exhibit should be followed by a commitment to get results. It’s time to elevate your image at the booth and tune up your tradeshow marketing skills so you can get the return on investment you desire.
Susan Ratliff, an award-winning Exhibit Expert, will present an exhibitor success seminar that will help you avoid costly mistakes, improve your company image, increase lead generation, sharpen your sales skills, and speed up your time to profitability. By focusing on critical areas like goal setting, promotion, display dynamics, lead generation, selling strategies and effective follow up, you will boost your boothmanship, build your brand, capture new customers, and increase your sales numbers at every show.
Both the novice exhibitor and the seasoned veteran will find value from Susan’s step-by-step instructions, creative ideas and effective techniques illustrated by proven methods, real-world examples, and experiences from the show floor.
In this seminar you will learn:
- Eight goals to maximize a return on investment and time
- Powerful promotions to increase traffic to your booth
- Proven methods to give your display the “wow” factor
- Three ways to increase the value of your leads
- A five-step formula for developing the perfect sales strategy
- Follow-up methods that turn leads into sales
Susan Ratliff is not your typical exhibit industry speaker. In the tradeshow trenches for 30 years, she’s worked both sides of the exhibit aisle, gathered the knowledge, discovered the shortcuts, and made the mistakes so you don’t have to. She knows what attendees want, how exhibitors think and what they both need to be successful. She is an award-winning entrepreneur, author, speaker; event producer and founder of a successful display products company that helped thousands of businesses look impressive on the show floor. Known around the industry as The Exhibit Expert, Susan has unique insight into how to generate leads and profits from a booth.