Marina General Manager
Job Description – General Manager
The general manager is responsible for carrying out the business operations of the marina. The primary concern associated with the operations of the marina is the customer. The marina is a service-driven business; therefore, the customer must be the focus of all operations. The customer is the driving force behind every task that takes place at the marina from daily dock walks, grounds maintenance, and restroom sanitation to physically interfacing the customer at the fuel dock, storage facility, rental boats or anywhere else on-or-off the grounds. The general manager is a representation of our attitude towards the customer, and consequently the general manager sets the tone for other employees to emulate. As a result, the right person for this job will always be professional and courteous towards the customer. While the primary emphasis of the general manager’s responsibilities is to focus on the business, safety is of the utmost importance. The general manager shall carryout their duties in a manner that assures safety for themselves, the customer, and marina property.
At times, the general manager is expected to undertake such other duties as may be reasonably required for the smooth running of the marina and when necessary to stand-in for other members of staff to the best of his/her ability. The general manager should have working knowledge of all aspects of the marina, from operations to administrative. A flexible approach towards working times is required. The general manager should expect to work on in-season weekends, during peak times and special events, and is on call in times of emergency or bad weather.
This job description reflects general details necessary to describe the job’s essential functions and the job’s level of knowledge and skill typically required. The job description should not be considered an all-inclusive listing of work requirements.
Competencies and Personal Qualities:
It is essential that all marina employees possess certain personal qualities and traits that will ensure a successful career at Morningstar Marinas. The competencies below provide a general framework for the type of individuals who will perform best in this role. They include, but are not limited to:
- A positive, can-do, cheerful attitude. Someone who embraces mutual respect. Anything less is unacceptable.
- A coach; someone who mentors and guides subordinates rather than unequivocally directs
- An active listener: someone who exhibits patience and reasoning during conversations.
- A high degree of dependability and accountability; someone who follows through on commitments.
- A problem solver: someone who addresses immediate needs and searches for resolution
- Impeccable appearance and high personal standards in everything they accomplish.
- Treating all customers and fellow employees with first class customer service.
- Exhibiting a strong willingness to learn – not just the immediate duties, but those of the entire marina operation.
- Contributing towards a healthy, safe, clean, and fun work environment.
- Possesses and displays a proactive, professional, honest, trustworthy, and strong work ethic.
- An expert time manager: someone who can prioritize, organize, and plan multiple facets of administrative work.
- Actively embraces teamwork and desires to be a strong contributor to the team.
- Going the extra inch is impressive to the customer. Do not take it for granted that they can do it themselves.
- The ability to communicate fluently – with staff, supervisors, and customers – both verbally and through writing, using proper spelling, punctuation, and grammar.
- Reacts well under pressure.
Marina General Manager
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||Primary Duties: The primary duties described here are representative of those a general manager encounters while performing the essential functions of this job. While performing the duties of this role, the general manager will:
- Put the safety of employees and customers above all else at the marina. Observes, complies with, and enforces all safety and security guidelines as outlined by federal, local, and company directives. Understands, inspects, and properly utilizes Personal Protective Equipment (PPE) assigned to specific job tasks. Reports potential unsafe conditions immediately to a supervisor or marina manager.
- Recognize the value of premium customer service and execute practices that are beneficial to both the customer and the needs and goals of the marina.
- Understand all aspects of the marina physical operation, to include forklift operations, dock operations, fueling and office/administrative functions
- Have a firm grasp on the marina business. Knows the primary revenue drivers, as well as the areas with the highest profit margins.
- Know the marina’s features and advantages and respond accurately to customers’ questions or concerns.
- Control costs in a way that minimizes spend relative to $0, not a planned budget amount
- Be responsible for the aesthetic appearance, as well as the physical upkeep, of all aspects of marina property.
- Oversee all preventative maintenance plans for equipment, to include the marina forklift; ensure proper execution and 100% compliance of plans
- Be responsible to hire, terminate, coach, train, and evaluate marina staff on a regular and as-needed basis.
- Be timely in all daily, weekly, and monthly financial reporting. The GM must ensure that the marina is always up to date on all accounts payable and receivable regardless of the tempo of the operation.
- Answer phones and greets customers in person warmly; develops thorough understanding of marina rates, dockage, and slip sizes. Answers all internal and external customer requests for information in a timely and accurate manner.
- Diffuse tough situations as they arise; handle conflict/resolve crises immediately rather than procrastinating
- Understand when a task is appropriate to delegate to a trained subordinate, versus when that task demands the attention of the general manager
- Conduct subordinate manager performance reviews and suggest disciplinary actions when appropriate. Depending on the size of the operation, the general manager might be responsible for administering performance reviews for all employees.
- Perform market survey analyses to fully understand competition. Know rates, services offered, and amenities of competitors; develop business plan(s) to achieve financial goals while accounting for market constraints.
- Build comprehensive business plan(s) to support capital improvement projects; be able to expertly compare and contrast vendor bids/estimates, calculate project payback periods, and make sound recommendations based on objective facts. Build realistic project timelines that ensure project completion and success.
- Lead the logistical coordination and selection of dry rack space to maximize usage and profitability
- Exhibit a high level of situational awareness and prevent hazardous situations before they become critical.
- Provide service and information to boaters on local facilities, services, and events. Assists vessels in mooring or getting underway from docks.
- Oversee all aspects of a safe and profitable rental boat operation. Clean, inspect, and report on the condition of the rental fleet.
- Coordinate and oversee special events (such as fishing tournaments) at the marina that may take place outside of normal operating hours.
- Addresses any disturbances in dock area or throughout marina and maintain general vigilance.
- Take an active lead in hurricane or storm preparation.
- Know applications of radio, hurricane, storm, fire, first aid, freeze and oil spill procedures.
- Understand and upholds local marina regulations and enforcement procedures.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this role, the employee:
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this role, the employee:
- Is regularly exposed to outdoor weather conditions, to include inclement weather.
- At times, may be on their feet for long durations – especially during busy summer weekends and holidays
- Will take active leadership role during preparations for major weather events.
- Will regularly work on wet and/or slippery conditions/surfaces.
- Is frequently exposed to work near moving mechanical parts.
- May work with, near or around toxic or caustic chemicals while adhering to label instructions, wearing proper personal protection equipment (PPE), and following strict company safety standards.
- Will regularly work in an environment with moderate noise level. There may be periodic exposure to loud noises due to marina activity and maintenance and repair.
- Must adhere to uniform guidelines and personal grooming.
- May be required to wear a Personal Floatation Device (PFD) at the direction of marina division leadership.
- Must be able to sit, stand and walk for long periods of time, traverse rough terrain, and work on or over water.
- Must be able to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl.
- Will regularly pull, push, lift and/or move up to 75 lbs.
- Must have overall stamina, skills, and abilities to perform required physical activity while working in extreme conditions (heat, cold, inclement weather) for the entire duration of their workday.
- May be required to climb, bend, and work in tight or confined areas.
Required Qualifications: The required qualifications described here are representative of those an employee must possess while performing the essential functions of this job. While performing these duties, the employee must:
- Have at least 5 years of experience working in, or managing, a physical operation with P&L responsibility.
- Possess an Associate’s degree; Bachelor’s degree is preferred
- Possess unlimited or unimpaired ability to walk, bend, stoop, climb and work safely around water, on a ladder or in confined spaces.
- Should be proficient in Microsoft Office suite (Outlook, Word, Excel, PowerPoint).
- Be a proficient swimmer and can be trained in man-overboard procedures.
- Have ability to lift up to 75 pounds.
- Have ability to read, write and comprehend work directives, policies, and communications.
- Possess a valid driver’s license.
- Have knowledge of boating/maritime industry; familiarity with vessel types and marine terminology is desirable.
- Be willing to learn first aid/CPR training (as provided).
||This listing expires on: 5/12/2021