Who is the future boater?

 Who is the future boater?
November 2023

Speaker: Kevin Williams (NMMA)

This session will cover the rollout of the industry’s Discover Boating campaign in April 2022. This campaign followed deep research to not only understand the basic demographics of future boaters, but also really get at the feelings, behaviors, and mindset of boaters—especially post-pandemic.

One thing was clear in the research: the next generation looks, acts, and thinks differently than current boat owners. And yet their mindset and interests, in many ways, remain similar. Participation in the outdoors, and outdoor recreation specifically, are uniting factors across the boater population. Join this session to see how you can start planning today for the next-generation boater.
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