Loraine Vienne CCM, CCE, CAM

Loraine Ellis Vienne, a leader in the hospitality industry, is recognized for her extraordinary vision, dedication to excellence, and unwavering commitment to creating engaged and welcoming environments for discerning members, customers and employees alike. Loraine is reshaping management teams with her sole blend of innovation, strategic acumen, and a passion for empowering others to create their own unique brand as engaged leaders.

Loraine is originally from Erie, Pennsylvania where her family owned a small resort on the shores of Lake Erie. Born into a family with a deep appreciation for customer service and hospitality, Loraine's affinity for genuine warmth towards people was cultivated at an early age. From her early experiences in the hospitality business, Loraine developed an understanding of the power of branding in conveying a story, connecting with audiences, and leaving a lasting impression. Armed with a degree in Marketing and Communications, she first pursued a successful career in advertising and television. Loraine returned to the hospitality industry, as the owner of a special event and catering company in 1989, and as a premier event designer won two prestigious International Special Event Society Design Awards. She later entered the world of club management and a career that seamlessly merged her love for hospitality and her passion for creating exclusive, yet inclusive, environments creating unprecedented engagement and respect amongst her teams.

During her tenure in hospitality and marina management, she has held several positions as GM/COO at various private yacht, country clubs, and residential communities in the Carolinas and Florida. She has won several CMAA Idea Fair Awards for membership relations and communications. Loraine has emerged as a thought leader, influencing the landscape of diverse and talented individuals who share her passion for emotional IQ, engagement, and authenticity. Working to bridge gender gaps within the industry, she inspires the next generation of leaders to envision their unique brand to create meaningful connections and unforgettable experiences. Under her leadership, both women and men have been empowered to champion initiatives to transform club employees into teams that resonate with positive and engaged cultures.

Today, as the Chief Operating Officer of a boutique lifestyle community named Bocaire Country Club in Boca Raton Florida, Loraine has successfully navigated the ever-evolving landscape of the club industry as a female leader in residential lifestyle clubs. Her ability to build engaged teams, and anticipate and adapt to emerging trends utilizing emotional IQ has kept her at the forefront and positioned her as a thought leader. As a mentor amongst her peers, Loraine encourages individuals to embrace their unique perspectives and create their brand as leaders by constructing extraordinary member and staff experiences based on their own distinctive style of leadership.