AMM Course

The Advanced Marina Management (AMM) program is a profit-management training course designed for senior marina professionals and the last training step required to qualify one to apply for either a Certified Marina Managers (CMM) or Certified Marina Operators (CMO) certification. Through small groups, interactive workshops, and specific case studies, the AMM course examines such topics as profit-center management and financial benchmark analysis, regulations and permitting, operations, marina law, risk management and loss control, improving the quality and value of services, policy and procedure manuals, business strategy and financial management, and marketing, promotion, and pricing.

The AMM offers its graduates a national and international business perspective on management issues, and a long-term network of contacts to rely on in the future. Learn about policies and practices that have been successful in other regions of the country and in different nations. Discover new solutions to traditional management challenges. Establish a long-lasting network of contacts in the industry - a major benefit for years to come. Those who take this course return to their facilities with a new perspective and fresh approach to management.

AMI carefully screens applicants to ensure that all eighteen participants create a well-balanced peer group that will share knowledge and experience equally in this intensive, participatory residency course, which pre-course assignments, case studies, small-group problem-solving, and student presentations, in addition to interactive workshops and some informal lectures. We go beyond the basics and address the leading-edge analysis of progressive business practices.

Fee for the course is $3,795 which includes includes 5 nights lodging, opening reception, closing dinner, and breakfast and lunch each training day.