AMM Course

FEES: $3,795 which includes includes 5 nights lodging, opening reception, closing dinner, and breakfast and lunch each training day.
December 1-6, 2024 - Jacksonville, FL Registration Opening June 1, 2024 - First Come First Serve

About the Course:

The Advanced Marina Management (AMM) program is a profit-management training course designed for senior marina professionals and the last training step required to qualify one to apply for either a Certified Marina Managers (CMM) or Certified Marina Operators (CMO) certification. Through small groups, interactive workshops, and specific case studies, the AMM course examines such topics as profit-center management and financial benchmark analysis, regulations and permitting, operations, marina law, risk management and loss control, improving the quality and value of services, policy and procedure manuals, business strategy and financial management, and marketing, promotion, and pricing.

The AMM offers its graduates a national and international business perspective on management issues, and a long-term network of contacts to rely on in the future. Learn about policies and practices that have been successful in other regions of the country and in different nations. Discover new solutions to traditional management challenges. Establish a long-lasting network of contacts in the industry - a major benefit for years to come. Those who take this course return to their facilities with a new perspective and fresh approach to management.

AMI carefully screens applicants to ensure that all eighteen participants create a well-balanced peer group that will share knowledge and experience equally in this intensive, participatory residency course, which pre-course assignments, case studies, small-group problem-solving, and student presentations, in addition to interactive workshops and some informal lectures. We go beyond the basics and address the leading-edge analysis of progressive business practices.

Course Highlights:                                                                

  • Marina profit-center management                                                                                                       
  • Strategic Planning
  • Marina-operations techniques
  • Marina law, contracts and liabilities
  • Facility design & retrofits
  • Improving the quality and value of marina services
  • Best profit ideas
  • Business strategies and financial management
  • Financial Benchmark ratios and analysis
  • Marina marketing, promotion and pricing
  • Learning from other facilities and their managers
  • Team lead case study with presentation to local facility managers and owners
  • Networking opportunities with industry leaders and peers.

A Week of Learning Opportunities:
  • Over 40 contact hours of formal lectures presented by leading experts
  • Roundtable discussions on timely & critical topics
  • Best profit idea presentations by participants
  • Recreational and social activities
  • Marina/boatyard-industry networking
  • Re-development case study of a local marina as part of a team, resulting in a re-design an operational marina


  • Successful completion of the Intermediate Marina Management Course (IMM) and at least three years experience as a Marina Manager, working day to day, onsite in a marina of 50 or more berths OR at least $500,000 in gross revenues and responsible for the operations, administration, and financial performance of the marina (and boatyard if applicable).
  • You must be an AMI member to attend.

Mark Amaral, Jim Frye, CMM, Dennis Nixon

For more information send email to: or call (401) 247-0314.